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Many of you have no doubt seen one of Matt Hardings videos, here’s an update from his more recent travels around the world.. this time in beautiful wide screen in “high quality” on YouTube..

What is so fascinating about Matt’s story and strategy is how allowed large number of people to participate in small ways, enriching the quality of the video (go ahead, tell me you don’t feel something when the other people rush in!), and enriching the quality of his marketing.. Each one of the people who are in the video most likely sent the video to all of their friends, who sent it to all of their friends, and so on… which makes the video register on the most viewed videos of the day.. which ensures that Matt’s video gets millions of views instead of thousands..

He coordinated the production and distribution of his videos through social networks, empowering people to be the creators and the medium upon which the video rides..

November 25th, 2008 | internet people, online video, social networks, ugc, youtube