AP Needs To Go Extinct

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My friend Christian interviewed the TN radio station that got in trouble with the Associated Press for embedding video from the AP YouTube Channel. This should never have erupted in the first place, but since we’re having a conversation about the AP, why don’t we really examine what it is – a highly politically motivated excuse for radio stations and newspapers to justify laying off reporters. As media consolidated and laid off talented journalists during the last decade, it became all too easy for media manipulators to blast their messages through a single channel. I’ll admit, I did it, and I’m not proud of it. AP is a dinosaur, I hope media outlets will realize that it is as toxic for them as Walmart was for small town economies. Only when its gone or has been rendered toothless will media outlets get back to the business of creating content themselves. There’s no money or unique audience in syndicated news. The new media landscape is all about unique voices and targeted audiences… which we should all be grateful that the leadership at the AP doesn’t get.

April 9th, 2009 | community, embedding, newteevee, online culture, online video, politics, social media, youtube | View Comments

Play Safe Viral Video

The biggest obstacle most brands have with viral video is its inherent need to be provocative. This is a great example of how tone can tame those fears. As long as you respect the intelligence and humor of the audience you are trying to reach, you are good to go..

April 9th, 2009 | newteevee, online video, social media, viral video | View Comments


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