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	<title>Paradigm Gearshift&#187; social media</title>
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	<link>http://www.paradigmgearshift.com/social-media</link>
	<description>Taking hold of the paradigm shift</description>
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		<title>Flash Mob: Hammer Pants</title>
		<link>http://www.paradigmgearshift.com/social-media/social-media/flash-mob-hammer-pants/</link>
		<comments>http://www.paradigmgearshift.com/social-media/social-media/flash-mob-hammer-pants/#comments</comments>
		<pubDate>Mon, 15 Jun 2009 23:43:20 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[digital laugh]]></category>
		<category><![CDATA[embedding]]></category>
		<category><![CDATA[internet people]]></category>
		<category><![CDATA[newteevee]]></category>
		<category><![CDATA[online culture]]></category>
		<category><![CDATA[online video]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[viral video]]></category>
		<category><![CDATA[youtube]]></category>
		<category><![CDATA[flash mob]]></category>
		<category><![CDATA[hammer]]></category>
		<category><![CDATA[hammer dance]]></category>
		<category><![CDATA[shareology]]></category>
		<category><![CDATA[stunts]]></category>

		<guid isPermaLink="false">http://www.paradigmgearshift.com/social-media/?p=4579</guid>
		<description><![CDATA[<div class='hpt_container' style='width:100%;display:block;clear:both;height:282px;'><div class='hpt_element' style='float:LEFT;border: #CCCCCC solid 1px;background:#FFFFFF;padding:5px;margin-right:10px;'><a href='http://www.paradigmgearshift.com/social-media/social-media/flash-mob-hammer-pants/'><img height='250px' width='250px' id='hpt_1' class='hpt_class' style=';border: #CCCCCC solid 1px' title='Flash Mob: Hammer Pants' alt=' Flash Mob: Hammer Pants' src='http://www.paradigmgearshift.com/social-media/wp-content/plugins/hungred-post-thumbnail/images/default.png'/></a></div>
Post from: Paradigm Gearshift
</div>]]></description>
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		<title>Retooling the Agency: San Francisco</title>
		<link>http://www.paradigmgearshift.com/social-media/social-media/retooling-the-agency-san-francisco/</link>
		<comments>http://www.paradigmgearshift.com/social-media/social-media/retooling-the-agency-san-francisco/#comments</comments>
		<pubDate>Tue, 09 Jun 2009 23:53:25 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[community]]></category>
		<category><![CDATA[online culture]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social networks]]></category>
		<category><![CDATA[tweets]]></category>
		<category><![CDATA[ugc]]></category>
		<category><![CDATA[viral video]]></category>
		<category><![CDATA[youtube]]></category>
		<category><![CDATA[budget cuts]]></category>
		<category><![CDATA[business development]]></category>
		<category><![CDATA[downsizing]]></category>
		<category><![CDATA[lay offs]]></category>
		<category><![CDATA[lead generation]]></category>
		<category><![CDATA[lost clients]]></category>
		<category><![CDATA[marketing skills]]></category>
		<category><![CDATA[media evolution]]></category>
		<category><![CDATA[san francisco]]></category>
		<category><![CDATA[sem]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[social marketing]]></category>
		<category><![CDATA[social media workshop]]></category>

		<guid isPermaLink="false">http://www.paradigmgearshift.com/social-media/?p=4409</guid>
		<description><![CDATA[<div class='hpt_container' style='width:100%;display:block;clear:both;height:282px;'><div class='hpt_element' style='float:LEFT;border: #CCCCCC solid 1px;background:#FFFFFF;padding:5px;margin-right:10px;'><a href='http://www.paradigmgearshift.com/social-media/social-media/retooling-the-agency-san-francisco/'><img height='250px' width='250px' id='hpt_2' class='hpt_class' style=';border: #CCCCCC solid 1px' title='Retooling the Agency: San Francisco' alt=' Retooling the Agency: San Francisco' src='http://www.paradigmgearshift.com/social-media/wp-content/plugins/hungred-post-thumbnail/images/default.png'/></a></div>
Coming to San Francisco in August
http://www.realbigfirm.com/ignite/retooling-agency-social-media/
Post from: Paradigm Gearshift
</div>]]></description>
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		<title>AP Needs To Go Extinct</title>
		<link>http://www.paradigmgearshift.com/social-media/social-media/ap-extinct/</link>
		<comments>http://www.paradigmgearshift.com/social-media/social-media/ap-extinct/#comments</comments>
		<pubDate>Thu, 09 Apr 2009 23:18:17 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[community]]></category>
		<category><![CDATA[embedding]]></category>
		<category><![CDATA[newteevee]]></category>
		<category><![CDATA[online culture]]></category>
		<category><![CDATA[online video]]></category>
		<category><![CDATA[politics]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[youtube]]></category>
		<category><![CDATA[ap]]></category>
		<category><![CDATA[associated press]]></category>
		<category><![CDATA[journalism]]></category>
		<category><![CDATA[new media]]></category>
		<category><![CDATA[news media]]></category>
		<category><![CDATA[reporters]]></category>
		<category><![CDATA[unique voices]]></category>

		<guid isPermaLink="false">http://www.paradigmgearshift.com/social-media/?p=2672</guid>
		<description><![CDATA[<div class='hpt_container' style='width:100%;display:block;clear:both;height:282px;'><div class='hpt_element' style='float:LEFT;border: #CCCCCC solid 1px;background:#FFFFFF;padding:5px;margin-right:10px;'><a href='http://www.paradigmgearshift.com/social-media/social-media/ap-extinct/'><img height='250px' width='250px' id='hpt_3' class='hpt_class' style=';border: #CCCCCC solid 1px' title='AP Needs To Go Extinct' alt=' AP Needs To Go Extinct' src='http://www.paradigmgearshift.com/social-media/wp-content/plugins/hungred-post-thumbnail/images/default.png'/></a></div>
My friend Christian interviewed the TN radio station that got in trouble with the Associated Press for embedding video from the AP YouTube Channel.  This should never have erupted in the first place, but since we&#8217;re having a conversation about the AP, why don&#8217;t we really examine what it is &#8211; a highly politically [...]</div>]]></description>
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		<title>Play Safe Viral Video</title>
		<link>http://www.paradigmgearshift.com/social-media/social-media/no-risk-viral-video/</link>
		<comments>http://www.paradigmgearshift.com/social-media/social-media/no-risk-viral-video/#comments</comments>
		<pubDate>Thu, 09 Apr 2009 20:13:29 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[newteevee]]></category>
		<category><![CDATA[online video]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[viral video]]></category>
		<category><![CDATA[brand risk]]></category>
		<category><![CDATA[edgy]]></category>
		<category><![CDATA[funny]]></category>
		<category><![CDATA[girlie]]></category>
		<category><![CDATA[pcd]]></category>
		<category><![CDATA[provacative]]></category>
		<category><![CDATA[safe viral video]]></category>
		<category><![CDATA[sexy]]></category>
		<category><![CDATA[tone]]></category>
		<category><![CDATA[tongue in cheek]]></category>

		<guid isPermaLink="false">http://www.paradigmgearshift.com/social-media/?p=2663</guid>
		<description><![CDATA[<div class='hpt_container' style='width:100%;display:block;clear:both;height:282px;'><div class='hpt_element' style='float:LEFT;border: #CCCCCC solid 1px;background:#FFFFFF;padding:5px;margin-right:10px;'><a href='http://www.paradigmgearshift.com/social-media/social-media/no-risk-viral-video/'><img height='250px' width='250px' id='hpt_4' class='hpt_class' style=';border: #CCCCCC solid 1px' title='Play Safe Viral Video' alt=' Play Safe Viral Video' src='http://www.paradigmgearshift.com/social-media/wp-content/plugins/hungred-post-thumbnail/images/default.png'/></a></div>
The biggest obstacle most brands have with viral video is its inherent need to be provocative. This is a great example of how tone can tame those fears. As long as you respect the intelligence and humor of the audience you are trying to reach, you are good to go..
Post from: Paradigm Gearshift
</div>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Dr. Tran Tits Commercial</title>
		<link>http://www.paradigmgearshift.com/social-media/social-media/dr-tran-tits-commercial/</link>
		<comments>http://www.paradigmgearshift.com/social-media/social-media/dr-tran-tits-commercial/#comments</comments>
		<pubDate>Fri, 27 Feb 2009 19:30:36 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[internet people]]></category>
		<category><![CDATA[online culture]]></category>
		<category><![CDATA[online video]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[commercial]]></category>
		<category><![CDATA[dr. tran]]></category>
		<category><![CDATA[funny]]></category>
		<category><![CDATA[odd]]></category>
		<category><![CDATA[strange]]></category>
		<category><![CDATA[tits]]></category>
		<category><![CDATA[video series]]></category>
		<category><![CDATA[web show]]></category>

		<guid isPermaLink="false">http://www.paradigmgearshift.com/social-media/?p=1538</guid>
		<description><![CDATA[<div class='hpt_container' style='width:100%;display:block;clear:both;height:282px;'><div class='hpt_element' style='float:LEFT;border: #CCCCCC solid 1px;background:#FFFFFF;padding:5px;margin-right:10px;'><a href='http://www.paradigmgearshift.com/social-media/social-media/dr-tran-tits-commercial/'><img height='250px' width='250px' id='hpt_5' class='hpt_class' style=';border: #CCCCCC solid 1px' title='Dr. Tran Tits Commercial' alt=' Dr. Tran Tits Commercial' src='http://www.paradigmgearshift.com/social-media/wp-content/plugins/hungred-post-thumbnail/images/default.png'/></a></div>1. Slam
2. Penis
3. Luxury
Sedan

Post from: Paradigm Gearshift
</div>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Trader Joes Favorite Things</title>
		<link>http://www.paradigmgearshift.com/social-media/social-media/trader-joes-favorite/</link>
		<comments>http://www.paradigmgearshift.com/social-media/social-media/trader-joes-favorite/#comments</comments>
		<pubDate>Fri, 27 Feb 2009 19:25:48 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[community]]></category>
		<category><![CDATA[online video]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[ugc]]></category>
		<category><![CDATA[youtube]]></category>
		<category><![CDATA[fan made]]></category>
		<category><![CDATA[foodie]]></category>
		<category><![CDATA[trader joes]]></category>
		<category><![CDATA[user generated content]]></category>
		<category><![CDATA[viral video]]></category>

		<guid isPermaLink="false">http://www.paradigmgearshift.com/social-media/?p=1536</guid>
		<description><![CDATA[<div class='hpt_container' style='width:100%;display:block;clear:both;height:282px;'><div class='hpt_element' style='float:LEFT;border: #CCCCCC solid 1px;background:#FFFFFF;padding:5px;margin-right:10px;'><a href='http://www.paradigmgearshift.com/social-media/social-media/trader-joes-favorite/'><img height='250px' width='250px' id='hpt_6' class='hpt_class' style=';border: #CCCCCC solid 1px' title='Trader Joes Favorite Things' alt=' Trader Joes Favorite Things' src='http://www.paradigmgearshift.com/social-media/wp-content/plugins/hungred-post-thumbnail/images/default.png'/></a></div>
Post from: Paradigm Gearshift
</div>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>NSFW: Santa vs Jesus on Facebook</title>
		<link>http://www.paradigmgearshift.com/social-media/social-media/nsfw-santa-vs-jesus-facebook/</link>
		<comments>http://www.paradigmgearshift.com/social-media/social-media/nsfw-santa-vs-jesus-facebook/#comments</comments>
		<pubDate>Thu, 25 Dec 2008 06:25:31 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[facebook]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[christmas]]></category>
		<category><![CDATA[college humor]]></category>
		<category><![CDATA[collegehumor]]></category>
		<category><![CDATA[feed]]></category>
		<category><![CDATA[jesus]]></category>
		<category><![CDATA[nsfw]]></category>
		<category><![CDATA[santa]]></category>

		<guid isPermaLink="false">http://www.paradigmgearshift.com/social-media/?p=80</guid>
		<description><![CDATA[<div class='hpt_container' style='width:100%;display:block;clear:both;height:282px;'><div class='hpt_element' style='float:LEFT;border: #CCCCCC solid 1px;background:#FFFFFF;padding:5px;margin-right:10px;'><a href='http://www.paradigmgearshift.com/social-media/social-media/nsfw-santa-vs-jesus-facebook/'><img height='250px' width='250px' id='hpt_7' class='hpt_class' style=';border: #CCCCCC solid 1px' title='NSFW: Santa vs Jesus on Facebook' alt=' NSFW: Santa vs Jesus on Facebook' src='http://www.paradigmgearshift.com/social-media/wp-content/plugins/hungred-post-thumbnail/images/default.png'/></a></div>Collegehumor grabed some screenshots of Santa and Jesus&#8217; Facebook Feeds over the holidays!  I laughed so hard that milk came out my nose.. and I wasn&#8217;t even drinking milk..

Post from: Paradigm Gearshift
</div>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Is Obama Hot or Not?</title>
		<link>http://www.paradigmgearshift.com/social-media/social-media/obama-hot/</link>
		<comments>http://www.paradigmgearshift.com/social-media/social-media/obama-hot/#comments</comments>
		<pubDate>Thu, 18 Dec 2008 04:20:10 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[internet people]]></category>
		<category><![CDATA[newteevee]]></category>
		<category><![CDATA[online video]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social networks]]></category>
		<category><![CDATA[tweets]]></category>
		<category><![CDATA[ugc]]></category>
		<category><![CDATA[youtube]]></category>
		<category><![CDATA[content publishers]]></category>
		<category><![CDATA[credibility]]></category>
		<category><![CDATA[distribution]]></category>
		<category><![CDATA[obama]]></category>
		<category><![CDATA[santa]]></category>
		<category><![CDATA[stats]]></category>
		<category><![CDATA[tagging]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://www.paradigmgearshift.com/social-media/?p=73</guid>
		<description><![CDATA[<div class='hpt_container' style='width:100%;display:block;clear:both;height:282px;'><div class='hpt_element' style='float:LEFT;border: #CCCCCC solid 1px;background:#FFFFFF;padding:5px;margin-right:10px;'><a href='http://www.paradigmgearshift.com/social-media/social-media/obama-hot/'><img height='250px' width='250px' id='hpt_8' class='hpt_class' style=';border: #CCCCCC solid 1px' title='Is Obama Hot or Not?' alt=' Is Obama Hot or Not?' src='http://www.paradigmgearshift.com/social-media/wp-content/plugins/hungred-post-thumbnail/images/default.png'/></a></div>

Daisy Whitney noticed that Obama&#8217;s name is not being used as frequently as a tag as it was just a few months ago. I&#8217;m not surprised.
I wouldn&#8217;t conclude that Obama&#8217;s social media cred is waning. I suspect this just a normal function of the social media space.. While Obama is still a topic of discussion, [...]</div>]]></description>
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		<title>Organized Waste</title>
		<link>http://www.paradigmgearshift.com/social-media/social-media/organized-waste/</link>
		<comments>http://www.paradigmgearshift.com/social-media/social-media/organized-waste/#comments</comments>
		<pubDate>Mon, 24 Nov 2008 19:35:22 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[community]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social networks]]></category>
		<category><![CDATA[budget cuts]]></category>
		<category><![CDATA[human connection]]></category>
		<category><![CDATA[new economy]]></category>
		<category><![CDATA[permission marketing]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[trust]]></category>
		<category><![CDATA[wasteful spending]]></category>
		<category><![CDATA[word of mouth]]></category>

		<guid isPermaLink="false">http://www.paradigmgearshift.com/social-media/?p=5</guid>
		<description><![CDATA[<div class='hpt_container' style='width:100%;display:block;clear:both;height:282px;'><div class='hpt_element' style='float:LEFT;border: #CCCCCC solid 1px;background:#FFFFFF;padding:5px;margin-right:10px;'><a href='http://www.paradigmgearshift.com/social-media/social-media/organized-waste/'><img height='250px' width='250px' id='hpt_9' class='hpt_class' style=';border: #CCCCCC solid 1px' title='Organized Waste' alt=' Organized Waste' src='http://www.paradigmgearshift.com/social-media/wp-content/plugins/hungred-post-thumbnail/images/default.png'/></a></div>I&#8217;ve never been a big fan of advertising or collateral marketing.  I&#8217;m a digital native and regardless of the return indirect, contextless, shotgun strategies have always seemed like a poor investment to me.  Yes its how things have traditionally been done (as if a few decades of history is enough to justify carving these services [...]</div>]]></description>
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